Keywords are the words that are already saved to give results for the query of the user.Keywords show different results including ads.,websites,or anything that the user enters .
Cost is the amount that is paid for the use of the service .
TYPES OF COST:
1.COST PER CLICK (CPC)- The cost is paid per click.cost is paid when the user click on it.
2.COST PER MILLIIMPRESSIONS (CPM)- The cost is paid per impression .i.e; no.of times the ad appears .
Clicks refers to the response of the user.If the user clicks on your ads that means he/she is interested in it.
Impression means appearance. Here impression refers to the appearance of your ad on SERP i.e.Search Engine Result Page.
SERP (Search Engine Result Page)
Search engine result page displays the results on the landing page.
Conversions are complete activity which publishes want users to do on their website.it means Value to our business .It happens when someone clicks your ads and then takes an action that you have defined.
BENEFITS OF AD WORDS
Google ad words is google online advertising platform and it is built to put you in front of potential customers at the right time with the right message when they are in the right mindset.
It is simple and straight forward .Ad word is a powerful platform used by small businesses to fortune 500 companies .We will be creating ads for our business and choosing when you want them to appear in google search result.
The concept is simple ,we identify words that are relevant to our products or services and then ad word shows our ads on Google Search results when someone searches for these or related words.
HOW DOES AD WORDS WORK
Ad words targets our ads specially to people who are looking for your products or services.Ad words can offer instant access to this vast audience of potential customers .We an also avoid showing our ads to user who aren’t likely to purchase from us .Finally,obtain the maximum return on our advertising investment.
Ad words work in following ways:
1.User enters a query and the keywords related to the query appears.
2.The user visit to the page whichever he wants open.
3.Then the user performs the conversion activity;such as,download,purchase,read,view,streaming,pdf,form fill etc.
4.Ad words provide the user a benefit of getting relevant consumer i.e.the target consumer.
5.Here when the user clicks on the ads he have to pay for the click.
Basic Terminologies of Google Ad words
Basic terminologies of google ad words are: